What makes branding so important?

What makes a product memorable?

When we think of products, we think of much more than the product and the service it gives us. We think of the experience it gives us, from the moment we see its logo and hear its slogan, to the moment we purchase and use it. And everything in the experience, except for the actual service of the product, is created through branding.

What is branding?

Branding is the set of features applied to a product or a company, in order to make it recognizable and distinctive to the consumer. These features are determined through market  research and creative asset development. 

Think of McDonalds, for example. All across the globe, the name McDonalds is accompanied with the red and yellow logo, with its giant M hovering over most of its restaurants. 

The branding of this chain is so intricately woven into our culture, that it is almost impossible to separate the name and logo from the first idea that pops into people's heads when they hear 'fast food'. 

That being said, McDonalds didn't reach its branding glory overnight, since having a successful branding requires building a bridge between your consumers and your brand brick by brick—which requires time and resources. So why is it so important to invest in branding?

3 reasons branding is so important

Gives you an identity

Your business needs to make a name for itself to survive, and branding gives you exactly that opportunity. By giving your business an identity, you create something deeper than just the product or service you sell—you create a face for the consumers to connect with and remember.

Builds trust with your customers

A business is not just its products, it is also how it connects to its customers. As mentioned before, branding creates a bridge between your business and your consumers. With the right branding that bridge can connect with the consumers emotionally, by giving your business a human side, and make them choose your product or services again and again. 

Creates a baseline for your advertising

Branding, in its most basic form, is how you connect to the outside world. Everything regarding your marketing is built on the baseline of your branding, as your advertising will be aimed to sell not only your product, but the experience you created with your branding as well. With a solid branding groundwork, you can create successful marketing strategies and campaigns.

If you would like to learn more about how you can improve the branding of your business, get in touch or book a free consultation, and Lodos will lead the way to explore what your brand needs to reach your customers better!